Satispay
Lead Product design
Platform:
iOS, Android, Web
Overview
A scale-up serving consumers, merchants, and employers had grown fast, but its products hadn't grown together. Inconsistent experiences, fragmented processes, and no shared design language were showing up across the products and slowing the process.
I led a team of designers across the full product ecosystem, working closely with pm's, engineers, and research to audit the consumer app, establish a cross-platform design system, and restructure how design operated, building a foundation scaled for what came next.
Analysis
First we did a comprehensive audit of the consumer app. Pain points and patternswere mapped, and gaps surfaced through user analysis, and information architecture review. Design decisions that followed were made on evidence.
Foundation
A cross platform design system was established to unify the product ecosystem across web and mobile, giving all three products a shared visual and functional language. Information architecture was restructured in parallel, ensuring the redesigned consumer app was logically sound and built around how users actually move through a product.
Redesign
With the foundations in place, the consumer app was redesigned end to end, with new features introduced as a natural extension of a system built to accommodate growth.
Design Ops
Leading a team of 6 designers and 1 researcher across 5 domains, the challenge was as organizational as it was creative. DesignOps was treated as infrastructure: workflows standardized, handoffs tightened, and a shared way of working established that let the team move independently without drifting apart.
The design system was a cross team alignment tool. This is what the work was really about: building a team and a system that could scale beyond any single project.
